Marketing has come a long way. It’s creative, diverse and more accessible than ever (…and actually pretty fun). But to take full advantage of these opportunities, it’s crucial that we learn our way around. So welcome to your complete guide Read more…
From photographers to musicians to artists and fashion designers – creative entrepreneurs – this post is for you. We are the freshly minted creator economy. Welcome to your complete starter kit for how to start a creative business. I’ve broken everything into 4 Read more…
This is my marketing site; an offshoot from my main brand, Jake Y’ou (where I travel and make music, art and films along the way). I built this site a while back, as a place to put all my interests, experiences and Read more…
We all want a great business name. It’s something that will likely be with us forever and should represent who we are and what we stand for. And it can be difficult to choose the right words. So welcome to Read more…
It’s an amazing time to be alive. As artists and creative entrepreneurs, we have a seemingly ever-expanding suite of amazing online tools. And since the digital world has reached a sort of maturity, a lot of these opportunities are incredibly Read more…
I’m pretty stoked about this post. I’ve researched a lot and I’ve put together a list of what I’ve found to be the seventeen most effective, fresh marketing strategies for music artists. I’ve really tried to avoid the fluff here, Read more…
Sales funnels are all the rage in digital marketing. But for good reason: they work. This strategy is commonplace in “normal” business and the selling of products. But sometimes, it’s pushed aside when it comes to marketing music. So leverage Read more…
Blogging is amazing. The opportunities and the sense of pride you can get from starting a blog is like nothing else. But besides all that, creating articles online is just smart business – especially as a one-person show, or a Read more…
I’ve been really excited about writing on this topic for a quite a while now. Mainly because once I discovered it, my website completely transformed. Honestly, I felt as if I went from amateur to pro almost overnight. And if Read more…
Selling is hard. Despite the walk in the park tutorials and endless collection of guides, courses and videos on the topic, it still remains a rather difficult skill to master. But like with any skill, you can get better with Read more…
Did you know the first blog started in 1994? Well, that’s when most experts agree on at least. A student by the name of Justin Hall used it as a place to house his thoughts and daily writings. I’m sure Read more…
Blogging is an amazing opportunity. It can take a lot of upfront work, but the payoff is awesome. There are plenty of bloggers making full time incomes just on the side. So let’s learn how to set up a successful, traffic-generating site. Welcome Read more…