You likely already know what your niche is. It’s probably the reason you decided to become a creative entrepreneur in the first place.
But let’s take it one step further.
Let’s think about your niche dynamics and relevant sub-niches (this will come in handy later, when we discuss content siloing).
Researching your niche + sub-niches
Every niche will have sub-niches, or smaller groups within a larger market.
Let’s use this website as an example.
My core niche is creatives and solopreneurs. But this is still pretty general.
So I’ve further segmented by core niche into various sub-niches: graphic designers; artists and musicians; handmade jewelry makers; and more.
If you explore my site a bit, you’ll notice I have a lot of niched-down articles, exclusive to each of these sub-niches.
I also have longer, “ultimate” guides (like this post). But these cover the big topics of my site theme (digital marketing) and apply to everyone in my core niche.
I dig deeper into this concept below (the content siloing section).
You definitely don’t want to skip that part (content siloing will be one of the best things you can do for your blog).
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