We don’t need to look far to find a helpful social media guru or some brand building, website optimizing, design Sherpa to guide us along the way.
It occasionally feels like I’m at some mod digital lifestyle party, hosted by a collection by nomads, designers and influencers “in the know“.
But in all seriousness, the pay-to-play, suited-up sales-person paradigm doesn’t quite fit the mold anymore.
In fact, statistics from Twitter, as reported by OptinMonster, show that 94% of people plan to make a future purchase from a business account they follow.
On the other hand, HubSpot reports that organic Google search ranking via SEO drives 1,000% more traffic than organic social media alone.
So where does this leave us? More importantly, what does this mean for nutritionists?
Well, it means that modern digital marketing is reachable, affordable, DIY and actually kind of fun.

Being an artist and musician myself, I find the whole process of blogging, social media, brand building and digital marketing to be a highly creative, overall enjoyable experience.
And that’s modern marketing.
Still, we definitely need some strategic focus and finesse; the DIY model requires a methodical, intentional approach.
We can’t just send out sales-y email blasts or throw $50 at Facebook ads hoping to land more clients.
That may have worked 10 years ago, but we need to be more calculated than that nowadays.
And this starts with having a clear understanding of your target market, their problems and pain points and how you’re adding value.
But before we dive into that, let’s talk about some of the must-haves you’ll need to market yourself as a modern nutritionist or dietitian.
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