Using data to make decisions is critical. I can’t stress this enough.
Although, admittedly, sifting through analytics and metrics isn’t exactly my cup of tea, I understand the importance of it.
After we put out a bunch of content, or ads, we’ll have a general idea of what’s working (and what’s not).
The hardest part about this – as a creative or solopreneur (or, anyone really) – is accepting that some of your hard work just won’t work…it’ll never “land”.
When I did an overhaul of this site (yea, my first go at it wasn’t…great), I ended up rewriting, deleting and tweaking almost 90% of my content. Ouch!
But I had to be honest with myself. My blog just wasn’t ranking and my “niche” was all over the place.
It’s a tough pill to swallow, but it’s crucial to look at the numbers and adjust, or pivot, when needed.
Modern marketing gives us the data to do this, so be sure not to just brush over it.
2 Comments
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Jeffrey Quinn · April 1, 2022 at 7:42 pm
Thanks so much! I’m happy to hear you enjoyed the info, appreciate you stopping by and commenting 🙂
Thanks for sharing also — I’ll check it out!