The first few seconds of a video are the most important.
For better or for worse, our attention spans on social media are that of goldfish…
So make sure you’re capturing the audience’s attention right off the bat.
From there, many people will drop off (unfortunately). However, some others will stay. So what happens when those people continue watching?
Well these people are essentially raising their (digital) hand and saying “hey, this is cool…I’m interested in what you’re doing here.”
When someone takes the time to watch 25%, 50% or 75% (or more) of your video, then it’s a safe bet that they’re genuinely interested.
Cue the retargeting ads.
Pretty sweet method, right? And it works.
OK, let’s look at how to set up these initial campaigns and followup retargeting ads.
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