After applying some general targeting parameters, we want to then niche down and focus on our particular, well, niche.
For example, if your art appeals to boaters or a coastal living lifestyle, you should add these details to your audience targeting.
Likewise, if your work is inspired by coffee, reaching coffee lovers would an important layering to add.
This is how we target art buyers on Facebook – by knowing our niche and customizing ads for them.
We can explore and find interest-based targeting details easily within the Audiences section of the Facebook Business Manager.
I’ll talk a bit more about interest-based targeting below, so let’s shift focus a bit and talk about campaign objectives.
Your marketing objective will guide your content, messaging and overall marketing strategy.
To define your objective, you have to ask yourself exactly what it is you’d like to achieve.
This is kind of a “yea, duh” explanation, but bear with me.
Your objective does not always need be for sales or conversions.
And this is that truth about paid ads I mentioned in the heading.
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