So let’s tackle that first point, finding low competition keywords that we can realistically rank for.
What does this mean exactly?
Well, let’s use my site as an example.
At the time of writing this post, my site is only a little over a year old and I really didn’t find my voice or niche until around 6 months later.
What’s more, I’ve been pretty hands off with my ranking efforts – relying heavily on passive growth.
For example, I have not been actively building any backlinking strategies. That is, trying to get sites with higher authority than mine to link back to my content, signaling to Google that my site is trustworthy.
This is something a lot of SEO experts will recommend.
But for me, I opted for a more laissez-faire approach, which although results in slower growth, is also a completely viable and effective option.
So I want to find keywords I can confidently write about (such as SEO for handmade jewelry) but also keywords that – when typed into the search engine – yield website results that I can realistically compete with.
I can’t compete with huge, well-established sites that have high domain authorities.
So let’s explore how to do this as a jewelry artist.
4 Comments
Eminejomo · April 15, 2021 at 3:21 pm
Wow. This has so much useful info! I have saved to refer to it periodically. Thank you Jeff!
Jeffrey Quinn · April 16, 2021 at 2:12 am
Thanks Eminejomo! I’m happy to hear 🙂
I know it’s a bit long, but hopefully it’s helpful for understanding SEO and using blogging for handmade products!
Thanks again for reading and commenting!!
Furqan Shahji · February 17, 2022 at 3:54 pm
Hi Jeffrey, furqan is here to tell you something about your blog, last night I was searching about jewelry SEO, then I found your blog, I read your entire blog, your blog has given very good information in it, very good tips in the blog which has helped me a lot, I am thankful to you. but when I was looking through the blog of jewelry SEO I noticed that the descriptive word is also very important for SEO. then I found this ( https://imzuber.com/descriptive-words-jewelry/ ) blog which may be useful to you, I want you to tell me how is this blog for jewelry SEO. if you tell me I will be very grateful to you.
Jeffrey Quinn · February 21, 2022 at 2:30 am
Thank you Furqan! I’m happy to hear you found value 🙂
Yes, using the right descriptive words that create emotion and distinction can definitely be helpful (as the link you shared notes) — this coupled with focused SEO keywords can be a powerful strategy, indeed!
I hope your jewelry SEO goals are going well for you!