We can’t copy a brand very easily. After all, it’s our unique personality. And try as we might, being someone else rarely works.
But this is our greatest asset. It’s differentiation.
During your market research, did you notice how your particular qualities, artistic styles or overall image are different?
If so, how can you translate that uniqueness into specific benefits for your audience.
If you’re still stuck here, no worries – this is something that will come with time.
I’m a firm believer that we inherently differentiate ourselves, the more we embrace our own stye or methods.
A differentiating brand is simply the unavoidable result of being your truest self.
Yet, I definitely still struggle with this “who am I?” quandary…
– Derek Zoolander, 2001 –
0 Comments