The middle of the funnel is where we strengthen relationships and establish greater trust, brand recognition and authority.
It’s hard to say where the middle of a funnel ends and the bottom begins, but staying vigilant by continuing to add value is a safe play.
Since artists and musicians are unique and can be quite different from a traditional business marketing scheme, it’s not a bad idea to test different objectives at this point.
Especially for musicians, where your core product may be streaming music, which is generally free and low-friction.
Still, we can think of the middle of the funnel as a continuation from the top. But one of the biggest differences will be a narrowing of your audience.
At the top, we were reaching everyone in our potential target audience.
In the middle, we niche down by retargeting only those people from the top-of-the-funnel group who are most interested in our art or music.
These will be people who engaged with an initial post by commenting or liking it, people who watched a video we promoted or anyone else that showed some sign of interest.
Remember, we’re funneling down to find only the most interested, engaged and supportive people.
These will be your customers and fans.
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