Longer articles rank better.
In a logical sense, it shows Google that there’s a lot of useful information, not just a fell short few paragraphs. And that’s the point.
We want to make high quality, thorough articles that outrank other pages for the same keyword.
And writing longer articles a simple way to do this (as long as we’re not just adding fluff that has no real value).
So how long is long?
According to HubSpot, an ideal blog post length is between 2100-2400 words. That’s pretty long!
They do go on to say that shorter blogs can – and do – rank.
Also, this data is based solely on their own content, so depending on your niche and keyword competition, this word target could change.
Still, the general consensus is that longer posts offer more SEO and ranking value.
This is especially true for newer blogs or for posts where the current competition for a particular keyword is full of longer articles.
How often should I post?
While there’s no “rule” per se, there are some key tips.
For example, you can’t expect to write 3 or 4 articles and just sit back and wait for rankings and amazing traffic to come in.
You need to create a lot of posts, and frequently.
This keeps your site active and – in the most practical sense – extends your reach by creating more chances to rank and be found.
So what should I do?
I would recommend an initial first-year goal of at 50 articles (100 if you can).
Having a regular posting schedule will help develop a good habit and boost your rank and authority.
Check out this interesting YouTube video from Income School, where they break down expected earnings based on the number of blog posts a website has.
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