Hashtagging is using any relevant keyword in your niche and placing the “#” in front of it.
So how do you find great hashtags to use? Here’s a crash course.
How to Find Awesome Hashtags
We can easily find hashtags using the platform’s discover or search page. You can also find them when posting, by starting to type an idea and simply seeing what pops up.
Another option is researching other influencers in your space, exploring their content and piggybacking on the hashtags they’re using.
Finally, you can also use a tool, like Later, to help you identify trending or niche-relevant hashtags.
How to Choose the Right Hashtags
Consider the intent behind the hashtags you use and choose ones that best match your content, goals and brand.
It’s also good to be specific and hone in on a niche topic, which will boost your customization for the end user.
Remember to also use a variety of high volume (over 100,000 posts), medium volume (under 100,000 posts) and low volume hashtags (less than 10,000 posts).
Using a variety of hashtags volumes ensures you’re not getting lost in the mix of ultra-popular tags, while also not limiting your exposure by niching down too much.
Where to Put Your Hashtags
We can add hashtags in multiple places to expand our reach.
But mainly, you’ll add hashtags to your profile bio, in your (Instagram) stories, within your post descriptions or within the comments of your posts.
Some people prefer to keep hashtags in the comments, simply because it looks cleaner and keeps your post descriptions clean and minimal.
While there may be some aesthetic optimization here, this placement choice is ultimately a personal call.
6 Hashtag Tips
The points above cover the most critical parts of using hashtags. But here are a few more nuggets:
- You can add up to 30 hashtags on Instagram (but that doesn’t mean you have to)
- Monitor your hashtag performance over time using your business account’s Insights tool
- Avoid spammy sounding or irrelevant hashtags
- Don’t use the same repetitive hashtags on every post – mix it up and customize to each post
- Double check a hashtag means what you think it means
- Make a list and save hashtags for easy reference and copying
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