The goal of marketing is to gently nudge people along from the very top of a sales funnel, through the middle and all the way to the bottom (i.e., to sales and conversions).
Pretty straightforward.
Here’s what a sales funnel marketing plan looks like.
Top-of-the-Funnel Marketing
Top-of-the-funnel marketing is often the first interaction(s) a potential customer or fan will have with a brand.
This is cold traffic. That is, people do not know who you are (yet) and sales rarely happen at this stage (beside impulse purchases or cheaper products).
Your marketing objectives should focus solely on adding value and starting the relationship (not selling).
Middle-of-the-Funnel Marketing
At this point, the audience is warming up to your brand. They now know who you are and are starting to trust you.
This is where we strengthen relationships – continuing our focus on adding value. Sale may start to trickle in here.
Bottom-of-the-Funnel Marketing
Here we are, the coveted bottom of the funnel. This is where most of your sales and conversions happen.
Your existing customers, people who know you and trust you, fans and loyal clients all reside here.
It’s (obviously) much easier to make sales and conversions at this stage. But it takes patience and a lot of upfront value first.
2 Comments
Jeffrey Quinn · February 21, 2022 at 2:25 am
Thank you!!
газовые котлы двухконтурные · February 15, 2022 at 9:23 pm
Nicely voiced indeed! .