Digital marketing has completely changed the landscape for business owners and entrepreneurs.
Nowadays, any business or individual can set up a simple social media ad campaign, targeting a very specific customer with a customized message and offer.
So, since anyone can do it, how can we stand out?
Well for starters, by combining and utilizing your existing assets that you’ve been strengthening above.
A good digital marketing ad campaign will have specific customer targeting with an enticing offer and effective followup communication and retargeting in place.
And if you’re implementing many of the strategies above, then you’ll already have many of these assets in place, so building out a successful ad campaign will be a lot easier.
For example, you can use your existing, top-performing social media images/videos as your campaign creatives.
You can then review your market research and come up with an enticing offer that solves a real problem for a specific subset of your audience.
Finally, you can set up a specific email followup sequence for the leads that you capture.
Together, these elements comprise a successful digital marketing campaign funnel.
Although, you’ll still want to decide on a landing page design and more clearly define your sales funnel while starting retargeting campaigns sooner rather than later.
I’ll talk more about landing pages, building out sales funnels and retargeting in the remaining sections.
So for now, let’s have a look at useful digital marketing tools you can use as a travel agent!
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