Now that we have some different targeting plans, we can start to build and save those audiences for later use.
In fact, you can create as many audiences as you’d like, which is incredibly useful for testing and optimizing your online marketing (no worries, we’ll cover this more in step 4).
So first you’ll want to head inside your Facebook Ads Manager and select the Audiences page.
Then select the Create Saved Audience.
You’ll notice a variety of fields to fill out. Most are self-explanatory (i.e., naming the audience and selecting their locaiton).
But what I want to focus on is the Detailed Targeting (if you scroll down).
Here is where you can start building and exploring different targeting parameters based on your customer’s interests and/or demographics.
You can start with a core targeting point (such as “jewelry”), and then use the Suggestions button to get more ideas.
Spend some time in here playing around and getting ideas!
Once you’re done, simply scroll down and hit the Create Saved Audience button towards the bottom to finish up.
Now you can start creating more new saved audiences with fresh targeting details.
Remember, all of these will be saved to your account and available to use at any point within future campaigns.
Alright, now let’s talk about some targeting options for a handmade jewelry business!
2 Comments
Benjamin Shinde · March 27, 2021 at 10:08 am
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Jeffrey Quinn · April 13, 2021 at 2:53 am
Oh wow! Thank you! I’m so happy that you found the information helpful 🙂 I really hope I can help artists like yourself improve their business and branding! Good luck to you and I’m so happy to help!